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https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1601380113575-FMK6TLYA4ZPTE5Y5784M/udemy_affiliates_anatomy.jpg Work Anatomy of the display ad https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1601707836812-4GYDM1MTJRYPDXNACAIF/Q2_Localized_all.jpg Work Using grids to create negative space and a cohesive, on-brand look across languages https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1601377639000-ZGMP1W2DVX8RBLYSVX22/Q2_banner_guidess_all.jpg Work Formatting for predictable and standardized image dimensions for maximum messaging impact and production efficiency https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1601707441767-BVJHC9SFAAE48LGNI85S/Q2_banner_ads_all.jpg Work Final format (U.S.) https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1602575116503-KEYET33ZGBOUAJJCCTTN/Q2_Localized_all3.jpg Work Localized examples 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architecture into a two-column layout, reducing scrolling and maximizing visibility on screen. https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1608769972090-RHSA7LTF8C7WUNRSA39L/Saags_Category_A.jpg Work Final Recipes Main Page and Recipes Individual Page https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1609385456499-KW2L4VL4AE9UDSQ7NF90/saags_instagram.jpg Work UGC recipes: web concepts helped inform social media mini-campaigns https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1608770032028-WNCF8HHJCZXEJYSFK8KM/Saags_Story_A.jpg Work The story behind Saag’s was highlighted in order to communicate the brand’s bistro history and high-end market positioning. https://images.squarespace-cdn.com/content/v1/59f6ce21b07869fba99bf86a/1609378626536-TP7W677O4VO92U7R52YV/saags_packaging.jpg Work The design language created for the website also informed a whole new look for Saag’s packaging for which much critical acclaim was received in some obscure corners of the design blogosphere.