Overview

SAM’S CLUB

Product Design
UI Design
Brand Expression
User Journey

SR. UI & VISUAL DESIGNER

Deloitte Digital x Sam’s Club
2026

ASSIGNMENT

While Sam’s Club, a subsidiary of Walmart, already supported same-day and standard delivery, the introduction of “Express” created a new ultra-fast tier, guaranteeing fulfillment within one hour. Our objective was to establish the end-to-end design strategy for Express—defining its visual identity and brand expression within the app while architecting the core UX patterns across the full user journey and defining proof-of-concept product features.

SOLUTION

Our design strategy focused on driving feature awareness through contextual in-app entry points, engineering a seamless rapid-checkout flow, and establishing real-time order tracking patterns to build confidence during ultra-fast delivery.

Brand EXPRESSION

Ron

Soccer Coach | Sam’s Club Plus Member: 6 years

Ron is a single dad at a soccer game with his kids. They’ve worked hard practicing, and Ron now wants to celebrate after the game. Ron decides to solve two problems at once using the Sam’s Club app to set up a pizza party for the kids and get all the supplies they need in one-go.

MISSION: Host an impromptu pizza party

IGNITION OF THE EXPRESS EXPERIENCE

By incorporating a different look and feel with dynamic tagging to highlight Express delivery options, the app drives immediacy and urgency.

DRIVING THE USER TO CART-BUILDING

Members are able to discover items available for immediate delivery across various categories. Relevant upsells and AI-generated suggestions personalize the shopping experience.

Adding and Reviewing CarT

Members can easily review their selections and make adjustments before finalizing their purchase, making the overall experience convenient and user-friendly.

Confirming delivery details

This customization ensures that each delivery meets the unique needs and preferences of the user, enhancing overall satisfaction and convenience.

ESSENTIAL REAL-TIME EXPRESS FEATURES

Tracking delivery with real-time statuses which include home screen updates and communication with driver.

ENSURING SATISFACTION AND REINFORCING VALUE AND BRAND

Photo-confirmation with map detail. Ratings ensure future quality control. The “Time Saved” indicator provides the value of the service while reinforcing the brand.

FUTURE CONSIDERATIONS

Results

Sam’s Club Express was launched on April 2, 2026 across 600+ clubs in selected markets. In its first three weeks, 65,000 Express orders were fulfilled. The average order-to-delivery time was 55 minutes. That is roughly 3,100 orders per day. Express sales were up 80% as of Q4 FY26 with plans to expand the program across more clubs and markets in the near future.