Overview

YOUTUBE SPORTS

Product Design
UX Mapping
UI & Visual Design
Brand Expression

SR. LEAD DESIGNER

Deloitte Digital x LA Metro
2026

CHALLENGE

While Los Angeles Metro riders relied heavily on third-party navigation tools like Google Maps and Transit, LA Metro lacked a dedicated, first-party digital experience. Partnering with key stakeholders at LA Metro, we were tasked with designing a native app that reflected the immense diversity of Los Angeles while unlocking the vast possibilities the city has to offer.

SOLUTION

We set out to create an accessible, personalized transit experience for millions of daily riders—combining predictive intelligence with effortless navigation. Beyond functional route mapping, we delivered a platform that reimagined transit as a driver of local discovery and community connection.

Brand EXPRESSION

Using typography to create a more bespoke and authentic experience

Using the colors of LA Metro train lines as UI motifs throughout the experience

Onboarding

Personalization

Beyond synthesizing foundational elements such as typography and color, auditing existing components would give us an idea of what was easily scalable and what wasn’t. We started with the most extensively designed sports cards from the NFL (or football) as our baseline and then scaled those across the other sports when possible.

ROUTE-PLANNING

More than just directions and a map, the LA Metro app encourages discovery and community-building through places and events.

Using preferences to drive advanced route-personalization such as suggesting routes based on type of transport and even “climate-friendliness.”

INTELLIGENT DESIGN

Using data to serve the user in ways beyond an average app

ADDING SOME PERSONALITY

Proof-of-concept for future consideration—a way to create a buzz for the product and add some fun to the experience.

Results

The official LA Metro app officially launched on May 28, 2026. Although many of the AI features are set to release in the future, trip planning and personalization of routes learns routine travel patterns and allows custom alerts for favorite user lines and stops. It currently holds a 4.4 out of 5 stars on the Apple App Store and 4.2 out of 5 stars after 379 ratings.