Overview

YOUTUBE SPORTS

Design System Synthesis
Standardization & Scalability
Enhanced Workflows
Library and File Optimization

LEAD DESIGNER

Deloitte Digital x YouTube
2024-2025

CHALLENGE

YouTube provides subscription-based live sports programming such as NFL Sunday TIcket on two separate products YouTube TV and the YouTube Main App. Although providing the same service, these are two discrete products with their own design and engineering teams. Over time, these separate teams diverged in their design systems and workflows. As plans to expand YouTube Sports developed, the need to synthesize the processes, systems and libraries according to YouTube Foundations standards was required to improve efficiency, cohesiveness, and scalability across all channels and future sports.

SOLUTION

Audit current systems, design files and libraries; find deltas; standardize, ideate and create components for utlimate scalability across all sports, platforms and devices.

Brand EXPRESSION

Using typography to create a more bespoke and authentic experience

Using the colors of LA Metro train lines as UI motifs throughout the experience

Onboarding

Personalization

Beyond synthesizing foundational elements such as typography and color, auditing existing components would give us an idea of what was easily scalable and what wasn’t. We started with the most extensively designed sports cards from the NFL (or football) as our baseline and then scaled those across the other sports when possible.

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Results

The official LA Metro app officially launched on May 28, 2026. Although many of the AI features are set to release in the future, trip planning and personalization of routes learns routine travel patterns and allows custom alerts for favorite user lines and stops. It currently holds a 4.4 out of 5 stars on the Apple App Store and 4.2 out of 5 stars after 379 ratings.